Here are new books by local authors that are worth reading:
A white-collar true-crime story, Zero Day Threat is a powerful investigative expose on bank and lending policies that actually facilitate ID theft and fraud. USA Today reporters Acohido and Swartz reveal the many ways that established corporations and technology giants (including Bank of America, Microsoft, and Google) have fixated on the Internet to maximize their profits, heedless of increased risks to customers.
. . .Intended not merely to alarm, but to illuminate, Zero Day Threat exposes how lawbreakers do their dirty work, and how corporations help them do it.
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– By Tom Hayes. Here is a description:
* The implications of collaborative behavior on the global market
* The human drive behind the “agency” impulse, which spawns social media communities, multiplayer online games, and crowdsourcing sites
* How to act on and react to real-time external events
* The pitfalls of “response latency,” and why too much information can kill a company
* How to create a “virion,” or marketmaking product, by tapping the power of person-to-person viral dynamics
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While you are at Amazon you might want to pick up
The only problem with the Kindle is that you can’t stick the titles on your book shelf to impress visitors 
After all, our books say a lot about us – even if we haven’t read them (yet).
(Above links are sponsored.)
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