Jared is smart much smarter than his years (and many peers) and he has already paid a lot of dues. For the past two years Jared has been working on a new project the launching of , an advertising network that seeks to link up advertisers with community-specific networks of small online publishers.
But AdRoll could turn out differently. We’ll see how its blend of social marketing tools and ad serving technologies disrupt some of the larger networks such as FM Publishing, Adbrite, and BlogAds. AdRoll can certainly give them a run for their money and more. [BTW .]
AdRoll today emerged from private beta and is now in public beta. Anyone can sign up on their web site and recruit other web sites, set advertising prices, etc. Advertisers can buy space on an AdRoll network in one lump without having to verify out each individual site and make individual deals.
Media buyers like to buy large numbers of the same type of audience. AdRoll rolls up many smaller audiences into a larger single entity and takes a cut of between 20 to 30 per cent of revenues in return for serving the ads and providing a collection of management tools.
“Smaller brands can use AdRoll to connect with communities that they wouldn’t be able to reach through larger online publishers,” says Jared.
Challenges…
A young man’s game…
BTW I think ad networks will start to acquire online publishers… more on that in a next post.
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Here is how AdRoll works in 45 seconds:
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