This seems like a no-brainer. With the help of Applied Media Technologies Corporation (AMTC), all U.S. Mazda dealerships will start playing Sirius Satellite Radio in their showrooms.
The sad thing is that it took this long for the lightbulb to go off, but apparently, the idea is to play satellite radio in the showrooms and on the car lots in order to increase sales of vehicles with Sirius installed.
AMTC says that tests have been conducted suggesting the presence of music in a retail environment increases customers’ positive moods and the likelihood to purchase. So the added bonus of this isn’t just to sell Sirius-equipped vehicles, but to sell more vehicles overall.
Of course, the million dollar question is; why isn’t this just standard practice across all dealerships?
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