There were lots of great comments on one of my posts this week on a job ad from the future:
Wanted: Chief Marketing Officer for a Web 2.0 startup based in San Francisco. Candidate must have a blog with a PageRank of at least 5 and/or at least 800 followers on Twitter and/or 1500 friends on FaceBook or LinkedIn. Competitive salary, benefits and stock options.
The interesting thing is that I had written almost the same post February 1 2006:
Wanted: Head of Corporate Communications for a fast growing Silicon Valley startup. Competitive salary and stock options. Candidates must have a Google PageRank of at least 5. And/or an Alexa rank of at least 750,000 or better.
Candidates with at least 1,000 Google hits on their name are also eligible. We will also accept web site traffic numbers from your posts/articles on third-party web sites. This is a senior VP level position.
There are several points I wanted to make regarding the current trend to pay writers based on pageviews.
Yet the trend is to pay writers based on pageviews and that is a mistake imho. However, these are the economics of the online media business model and that’s what publishers are responding to.
Also, there is a way to have your cake and eat it. I regularly trawl through my posts from nearly 4 years ago and I rewrite some of them several times in different ways over the years.
We need publishers with foresight and the courage to hold up journalistic practices developed over hundreds of years. We shouldn’t have to reinvent the wheel.
But my bet is that we will have to reinvent the wheel because that’s what happens whenever an industry is disrupted - it has to be rebuilt over again and the things that we once knew to be best practices have to be discovered all over again.
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