Sirius’ recent television ad spots, and now print ads, have reportedly asked people to “join over 17 million Sirius listeners” - which begs the question… where does this number come from?
The latest show Sirius at 8.6 million subscribers, while XM has 9.3 million subscribers. So if we were talking about subscribers, the above number would only work out if the two were combined.
But the ad says listeners. And if we were to believe Arbitron’s latest (though, ), Sirius has only 7 million listeners while XM has 10.4 million. Again, a combined total would be needed to bring us to the number listed in the advertisement.
More than likely, the “17 million listeners” statement comes from internal metrics - accounting for just over 2 listeners per subscriber - even though I can’t see this explained in the fine print. But it’s still enough to raise a curious eyebrow.
See the full print ad after the jump…
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