A lot has been said about Six Apart in the past, including ) and Vox (Hornik, Hornik and More Hornik). I use each of Six Apart’s platforms, which makes me an investor, a customer and an evangelist.
But what hasn’t been said about Six Apart to date? Perhaps what hasn’t been said is that when it comes to web traffic Six Apart is HUGE. According to Comscore, Six Apart’s hosted properties (TypePad, Blogs, LiveJournal, Vox, etc.) put Six Apart in the 50 most trafficked sites on the Web. Six Apart has approximately 39 Million unique visitors a month and growing. Six Apart served just over 600 Million world-wide page views in April, of which over a quarter of a billion page views came from the United States alone. And those page views do not even include the massive traffic of the innumerable branded sites that live on Six Apart’s hosted platforms, including TheSuperficial, , Kottke, CoolHunting, and thousands more.
Where are all those page views coming from? There are nearly 20 Million Six Apart bloggers across the various platforms. In the US, they are posting on LiveJournal, TypePad, Vox…. Internationally, they are posting on Friendster, Nifty, NTT…. On nearly any topic on the planet that one might search, there will be results hosted by Six Apart. The number of bloggers is constantly growing, the number of pages is constantly growing, the number of page views is constantly growing. The power of blogging!
When I invested in Six Apart, I was excited about the incredibly broad applicability of Six Apart’s technology. If anything, I’ve been surprised by just how broadly Six Apart’s platforms have been applied. From Standard & Poors to Playboy to CuteOverload to BoingBoing to NPR to my mom’s Vox blog, Six Apart has enabled a distributed media “empire” that is truly vast, and growing. It will be exciting to see how Six Apart continues to flourish in the coming years. I am thrilled to be a part of it.
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