XM Satellite Radio and AutoTrader have launched an online marketing program targeting used car buyers.
AutoTrader.com is now displaying an XM logo tile on the details page for every XM-equipped used vehicle from General Motors and American Honda Motor Co. to inform consumers that the vehicle is equipped with XM Radio functionality.
Consumers will also be able to download a printable AutoBiography brochure that will also include the XM tile.
This includes all additional automotive classified/search sites that are “powered by AutoTrader.com” – so any XM-equipped GM, Honda and Acura vehicle will also show the XM feature
All pre-owned GM, Acura and Honda vehicles
(whether they be “Certified” or “Non-Certified”) equipped with factory-installed XM Satellite Radio are eligible for
complimentary XM trial service and a waived activation fee.
Once the user clicks on the XM tile or text link, they go to a page (like ) that describes the special XM Radio subscription offer.
View a screenshot of an example AutoTrader page after the jump…
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